On time-to-time your brand should get refresh just not to stay well ahead of your competitors but to show how much you care about refreshing your brand and valuing it to attract new customers and retaining the old customers. It’s the small changes that they like that keep them relevant, fresh and unique.
I have seen there so many brands that are still the same as it was established some million years ago and there are so many brands that are crap or looks stale and they never dared to get better on it. All this brands should wake up now and come out of the rock that they’ve been living for the last decade or two. You’re living in the year of 2016, a step closer to 2017 and you need to take your brand quite seriously as it matters a lot, incredibly important and i know a brand is not exactly easy to establish. You need to think beyond the scope of your service you provide or product you develop.
The very first step you need to do is to evaluate your brand equity to determine on what aspects of your brand are most recognizable and what aspects of your brand could do with a facelift. You know like changing the font type or giving some freshness to your logo or modifying content part or changing some colors, all this will lead to a way where you facelift your brand. A brand facelift (refresh) is like a personal makeover – changing your haircut making it better than the last one, new outfit, new pair of shoes and off-course a new glass as well and it can make all the difference to how someone is perceived. It’s the same with a brand.
So my point is that your quality of the brand should accurately reflect the quality and essence of your business, in case if it doesn’t then your brand design decisions should be made now. There will be so many things that you can inject to your brand to give lot of freshness including adding up vibrancy and effectiveness by updating logo, websites, printing materials, developing new collateral, making new videos. So giving your brand a facelift isn’t just about doing something new for the sake of doing something new. It’s strategically updating your branding to create a fresh look for your company that will propel you forward and help you connect better with customers.
Yes as i said earlier in this post that it’s not easy to establish your brand and you simply cannot take it lightly as it it takes years of time for a brand to become recognized and trusted. From here on all what the company can do is that showing lot of interest to maintain a consistent brand and logo. One more advice that i would like to give you is that please don’t take an aggressive step to make some drastic changes to your brand, just make a change where it’s necessary and where it brings the value. So giving your brand a facelift is something that should be done smartly. Here the decision makers should make some wise or key decision on the pros and cons of taking such as incredible decision as it makes drastic impact on your brand identity and relationship with your current customers and new upcoming customers.
It simply doesn’t matter whether your brand has been around for years or decades or something that you failed to achieve your brand identity establishment in your niche or for your customers, giving your brand a facelift seems to be an incredible idea and you should accept my point. I really hope that this post will help you to facelift your brand and change the course of your game to the new level. And pretty much i believe that after reading this post you will think about facelifting your brand and if so then i think that my post impressed you a lot and good luck with it.