I might be bit late to write this piece of blog on Google’s latest announcement on boosting site rankings for mobile-friendly web pages on April 21, that’s about a month ago. Let’s be honest with you that i’ve been kept busy in client work and our own theme production. And trust me it’ll be a significant ranking factor for mobile searches. I believe that how significant remains to be seen and probably all the site owners should be thinking ahh rather than thinking they need to make their site mobile friendly.
Google has been telling webmasters to prepare for mobile for years, now. Thanks to the announcement of the Mobile Search update, many webmasters now have a compelling reason to take action. As time goes on, as expected, more and more searchers and webmasters are claiming they are seeing the impact of the mobile friendly algorithm in the mobile search results. But many are still not seeing it.
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. With more people using mobile devices to access the internet, Google’s algorithms are adapting to these usage patterns. Thank goodness! If you’ve ever tried to use a non-mobile-friendly website from your mobile device, you understand the frustration of wishing a site was mobile-friendly.
Is my site is mobile friendly?
It’s an easy way to find out whether is your site mobile friendly or not and to see & test it by yourself just check out with Google’s Mobile Friendly Test app. This will give you a fair amount of idea on how Google Bot will see your web pages. And above all GWT or Google Webmaster Tools has a new Mobile Usability Report which will give a more detailed breakdown of any mobile usability issues with your website. This feature’s data is based on the last time Google crawled and indexed your site’s pages.
Making your site mobile friendly is more important than before.
Now site owners can’t keep their hands tied down as you might be aware that Google will label whether your site is mobile friendly or not and will use that to determine if your site need to be ranked higher in search engine or not. As i know and some other SEO specialists and even other webmasters knows that this is going to be a big deal and Google confirmed that change in algorithm will have a significant impact as i stated earlier in this blog i mean “Significant Impact”.
Preparing for the Future
Even if your site makes the grade today as a mobile-friendly in the Mobile Friendly Test app, there’s no guarantee that it will continue to stand up to future changes. Staying on top of mobile search trends needs to be a priority item. Mobile designs may not be fully compatible with future mobile browsers or devices. Responsive websites, on the other hand, will most likely be able to work with newer browsers and devices, so they’re more of a one-time investment.