Now we’re half-way through the 2018 and most of the business are somewhere in the middle of their challenge and opportunities and some business might have lost completely and left far behind by their competitors. The business who owns the website will be having enormous opportunities and pretty exciting ways to market their business means marketing their website. Its a one step closer to be a leader in your own niche.
I know there is huge list of business who is having website and never cared to market their website and keep hiding it from the print & other marketing materials (including search engines). It clearly shows that this busines are having website just for the sake of having it and never bothered to look into it or update it or market it. As i told you that we’re in the middle of 2018 and having good online website presence had become a staple for any size of business. So why many business owners remain blissfully clueless on how really important and beneficial it can bring on to their table by marketing their website. Business needs to step up and put little bit of effort towards marketing.
So there is nothing to worry on how how to market website for business owners as we have some really effective and can lead to drive successful sales, build your strong online presence and improve your brand identity recognition.
Online marketing is the future of your business
We are living in the world of fast paced technology revolution, ever growing internet connectivity & it’s userbase, reaching millions of people using social media and with all this the World is becoming too small day by day. You have website, you have presence in social media then the process of reaching to larger audience is more easier that what you’d think of it. Online marketing is more cost effective compared to traditional marketing with lot less effort and reaching larger audience in no time and whereas in traditional marketing you need to put lot of effort, lot of investment and reaching smaller audience.
SEO or Search Engine Optimization is all what it takes you to market your website by making some crucial changes to your website to your page rankings in search engines like Google & Bing. You need to be very specific & thoughtful in choosing the right keywords, building internal links, creating sitemap and frequently updating contents and then do promote your valuable content using social media channels to build your own community and your community will help in you to market your website and all this doesn’t cost you any fortune and it just takes some time, right kind of content & strategy to promote your site. And always use analytics tool like Google Analytics to measure your performance.
Seriously i’m telling you to have and write regular blog in your site and your blog content should be all about valuable content, advice and providing useful information and solving your users problem no matter in what niche you are in. Your blog should be useful, readable and shareable so that other users will share your blog to others and keep writing interesting blog so that your users stay glued to your site and keep coming back.
Videos are becoming an ever increasing popular method for the marketing of your website and brand. Videos sends a clean and straight message to your audience and will impact more than compared to text based content. You can use YouTube, Instagram or Vimeo to share your videos on your website & social media and keep your customers engaged with your brand and website. Also, YouTube videos do get listed on the main Google search results page so in theory you could get listed twice on the same google page result.
Building proper email mailing list
Email marketing is one of the most cost-effective solutions and one of the ways to increase your patrons as there will be no cost of printing or postal efforts. With email marketing you can do far reaching methods of communicating with your customers at regular intervals. Your email should contain valuable contents and valuable links back to your website. Here you need to provide a personal approach that convince your client to collaborate with you. You can send periodic emails on new products, new service, or any incentive offers which can drive your customers getting back to your website. You can also manage to get subscribers that will allow them to get updated. So with this you can easily build up a nice platform for your business.
Offers, deals & discounts
Yes you need to provide & run an unique offers, discounts and smart deals to increase maximum traffic to your website that leads to more customers and more revenues to your business. This kind of stuffs take your customers browse through your website. You could even promote your special offers on your social networking profiles or mailing list.
Use vast social media
You know majority of the world population uses social media including Facebook, Twitter, Google+ and Instagram. Social media is powerful tool and more effective way to share your content, products & services to the large audiences which leads to bring in more traffic to your website. Social media networks allows you to directly interact with your customers and other partners by responding to their queries, feedback, opinions, guiding them and helping them out. Do you know that there is 1.59 billion people are using Facebook, 320 million are using Twitter and more than 100 million are on LinkedIn. So it’s the best time to have your profile on Facebook, Instagram, Twitter, Pinterest and so on to increase your users base and building your own community. You’ll be directly connected with your users or customers with this social medias if they have any sort of queries or any kind of help.
CTA or call-to-action
Yes CTA is one of the most crucial function to have in any website and having CTA through out your website will leads to encourage your users to click the button and getting down the conversion funnel. The result is not only an increased online presence, but also a better chance of a successful sale.
Use promotional materials
Using promotional or print materials is the classic way to marketing and you can mention your website with high visibility to your users or customers as people loves to carry freebies like prints including flyers or brochures. When they get to try your products or services, they will get proof of the quality you offer.
Apart from online promotion ones you can go with this stuffs like organizing events, invite people to have some party and show them your website and what it got for all your users. Give them prints, products, packages by mentioning your website everywhere. This activity takes some investment but it gives you success as well if you do it in the right way.
Well the real fact of any website is it’s not a thing to have and forget it forever. This is one set of tool for your business that have the ability & potential to give a lot of power to your business to grab more and more visitors to your website, higher conversion rates, which leads to more RoI or Returns on Investment. Start giving more importance to your website and start getting all the super benefits that you deserved. And another thing you should keep in mind is that in order to achieve success, you have to change marketing strategies with the changing times and must incorporate new and innovative techniques.