Working on web, native mobile apps, desktops, and anywhere you might find an interface, our focus is on optimized design – iterative wireframing, rapid prototyping, and compelling visuals – but we often begin a lot earlier, with generative user research, persona development, user story mapping, and information architecture. And we hang around to clean up the job through pattern library development, usability testing, and conversion optimization. We’re even equipped to contribute to branding and marketing.

Most importantly, our client who are top brands & most passionate startups love us. We’re a part of their teams, and they’re a part of ours. Nothing makes us happier than making life easier for the busy product managers and marketing teams we support.

You know your business better than anyone, but how well do you know your customers? Our research team utilizes tools such as end-user interviews, web personas, user journey maps, storyboards, etc, to carefully define your audience, understand their behaviors and needs and how they can be better served.

The product discovery methods help us find out people’s wants and needs. We share what we learned on workshops, where we can decide together which direction to go.

Second step of the process is to develop the architecture of your app or website by designing user flow charts and sitemaps for each of your user profile types. This will serve as a blueprint to define all aspects of functionality, layout, navigation and interaction. Our team will later refine and validate all assumptions with carefully designed wireframes.